Nông sản Việt Nam tăng giá trị nhờ bảo hộ thương hiệu

     Nông sản Việt Nam tăng giá trị nhờ bảo hộ thương hiệuĐăng ký bảo hộ thương hiệu đã trở thành sự lựa chọn đáng tin cậy của nhiều tổ chức, cá nhân khi tiến hành các hoạt động kinh doanh để bảo vệ giá trị tài sản sở hữu trí tuệ của chính mình. Lợi ích trước mắt của việc bảo hộ thương hiệu là không thể chối cãi, giúp chủ thể sở hữu hợp pháp nhãn hiệu và bảo vệ nhãn hiệu khi có hành vi xâm phạm.

     Nhờ vào việc đăng ký bảo hộ thương hiệu mà nhiều sản phẩm của Việt Nam đã được chú trọng, trong đó việc xây dựng và phát triển tài sản sở hữu trí tuệ là vô cùng cần thiết. Một số sản phẩm là đại diện thương hiệu cho vùng, địa phương vẫn chưa được khai thác một cách có hiệu quả giá trị thương hiệu mà sản phẩm đem lại. Tại Hội nghị toàn quốc về xây dựng và phát triển tài sản sở hữu trí tuệ năm 2015 diễn ra tại tỉnh Sơn La vào hai ngày 18-19/06 ông Trần Việt Thành-thứ trưởng Bộ Khoa học – Công nghệ kiêm Cục trưởng Cục sở hữu trí tuệ cho biết: “Những năm qua, hoạt động sử dụng, khai thác tài sản sở hữu trí tuệ đã được khởi xướng mạnh mẽ ở nhiều địa phương, góp phần tích cực thúc đẩy năng suất, chất lượng sản phẩm hàng hóa”.

     Tại hội nghị này, theo đánh giá của Cục sở hữu trí tuệ thì một số sản phẩm đã tăng giá trị lên so với trước khi được bảo hộ. Nhờ giá trị của thương hiệu mà một số sản phẩm đã có giá tăng vọt như: cam Vinh tăng hơn 50%, chè Mộc Châu, chè Tân Cương có giá cao hơn 1,5-2 lần so với sản phẩm khác…Tuy nhiên, không phải địa phương nào cũng thúc đẩy được các hoạt động khai thác giá trị của thương hiệu. Do đó, trong hội nghị cũng có nhiều giải pháp được đưa ra nhằm đẩy mạnh hoạt động nói trên. Hiện Bộ KH & CN phối hợp với  Bộ phát triển Nông thông triển khai đề án xây dựng thương hiệu nông sản Việt Nam. 

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Các bài viết có liên quan:

Đăng ký bảo hộ thương hiệu cho dịch vụ nhà hàng nhanh nhất tại Quận Cầu Giấy- Hà Nội

Mất thương hiệu Việt-nỗi lo của các nhà đầu tư Việt Nam

Xây dựng thương hiệu Nhãn Lồng tại Hưng Yên

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